Transworld Business reached out to RVCA’s founder Pat Tenore and had a chance to pick his brain. If you’re a fan of the brand then you’ll be interested in learning how it all started and where it’s headed.

Read up about how it all started out as an idea written on a napkin and would quickly launch into a business from Pat’s garage in 2001. Tenore speaks about the brand’s identity and how RVCA is a platform to bring multiple subcultures together under one brand.

Click HERE for the full interview.